<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Static pages -->
  <url>
    <loc>https://moatsquare.com/</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/about.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/approach.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/services.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/contact.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/brand-guidelines.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/privacy.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/terms.php</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Insights posts -->
  <url>
    <loc>https://moatsquare.com/insights/beyond-the-quadrant-orchestrating-market-authority</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights/clarity-before-scale-the-moatmap-framework</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights/escaping-the-random-acts-of-marketing-trap</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights/stop-doing-marketing-start-designing-revenue</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights/the-5x-revenue-roadmap</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://moatsquare.com/insights/vanity-vs-value-the-moatscore-approach</loc>
    <lastmod>2026-03-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

</urlset>
