Find the part of your growth that's missing.
Every engagement builds toward the same goal: positioning, demand and data you own. Where we start depends on where you are. Begin with the problem you recognise.
Which of these sounds familiar?
“If we paused our ads, new business would dry up.”
Your growth is rented. You need positioning and owned channels that keep working without paid spend.
“We get traffic, but it rarely turns into sales conversations.”
Interest is leaking between the first visit and the first meeting. You need a planned follow-up path.
“Our tools don't talk to each other, and nobody trusts the numbers.”
Your data can't show what drives revenue, so budget decisions are guesses.
“We're always busy, but nothing seems to build up.”
Work is reactive. You need short cycles with clear goals and honest reviews.
Three solutions. One system.
Each solution covers one or more steps of the MoatCycle™, our four-step method. You can start with one, or have us run all three.
Market Leadership
Decide where you win, and make sure buyers can see it.
Growth often fails because of a lack of definition, not a lack of effort. We sharpen who you serve and why you win, so your marketing stops competing on price.
- Positioning and messaging: why the right buyers choose you
- Ideal customer profile: the companies and people most likely to buy and stay
- A 12–18 month market plan
- Analyst relations: aligning your story with how Gartner, IDC and Forrester describe your market
Growth Architecture
Build the system that turns attention into revenue.
You can't scale chaos. We design how buyers move from first visit to sales conversation, then connect and test the tools that run it.
- A one-page blueprint of your buyer journey
- Tracking that links every sale back to where it started
- CRM, email and ad platforms connected, with automated follow-up
- Advertising rates negotiated before spend begins
Momentum Execution
Run it, measure it, and grow what works.
Strategy without execution is just theory. We work alongside your team in two-week sprints and answer for the results.
- Two-week sprints with one measurable goal each
- Campaigns that attract new buyers and help existing deals close
- Testing of messages, offers and channels
- A report every sprint, including what you now own
Four ways to engage.
From a two-week audit to a full embedded team. Every engagement is led by senior people.
GTM & Growth Audit
2 weeks · fixed scopeA focused review of your go-to-market (GTM): how you position, sell and reach buyers, across your funnel, channels and AI workflows. You get a written diagnosis and a prioritised plan, whether or not you work with us afterwards.
Best when: You want an expert outside view before committing to a bigger engagement.
Ask about thisDesign Sprint
Project-basedWe design and build one specific part of your growth system, such as a new buyer journey, a positioning framework, or your tracking and data set-up.
Best when: You know which piece is missing and want it built properly.
Ask about thisFractional CMO & Advisory
OngoingSenior marketing leadership a few days a month: strategy, governance and coaching for your team, without a full-time hire.
Best when: You have a team to do the work, but need senior direction.
Ask about thisEmbedded Growth Team
Monthly retainerA full MoatSquare team runs all four steps of the MoatCycle™ with you, from strategy to execution, and reports results every two weeks.
Best when: You want one accountable partner for the whole system.
Ask about thisHow every engagement begins.
- Step 15 minutes
Free MoatScore™
Score your growth system and see where to start.
- Step 245 minutes
Free strategy session
We review your situation and map your biggest opportunity.
- Step 3Within a week
Proposal
If there's a fit, a clear proposal with scope and price.
Not sure which fits?
Book a free 45-minute strategy session. We'll look at where you are and tell you honestly what we'd do first.