Built by practitioners. Not theorists.
MoatSquare is led by people who have done the work in-house: built sales pipelines, managed relationships with industry analysts, and set up revenue systems from scratch. We advise from experience, not theory.
Sudheer Kiran
Market Leadership Strategist · B2B Growth Architect · Product Builder
Sudheer is a Fractional CMO and full-stack B2B marketing leader, Founder & Principal Consultant of MoatSquare, and author of 4 published marketing books. With a Computer Science engineering background and over 18 years in the marketing trenches since his college days in 2008, he runs every lever of B2B growth as one system—from GTM strategy and positioning to ABM, paid campaigns, analyst relations, partner and customer programs, martech, and AI search—with rare skin in the game coding and deploying live software products.
Principles we refuse to compromise on.
System before tactics
We never start with “what campaigns should we run?” We start with market architecture — then figure out what campaigns belong inside that system.
Long-term over short-term
We'll tell you if what you're asking for is a short-term sugar hit. Our job is to build assets that grow in value — not tactics that burn out.
Owned, not rented
Every deliverable we produce should move the needle on something you control — your brand, your pipeline, your analyst relationships, your product authority.
Accountability to outcomes
We don't just hand over a deck and disappear. We're accountable for the metric, not the meeting. Strategy without execution ownership is just consulting theatre.
We're a lean team by design.
MoatSquare keeps its team small and its standards high. We don't believe in building a big agency; we believe in building a sharp one. If you're an exceptional strategist, analyst-relations specialist, or growth architect — we'd love to hear from you.
- 100%
- Senior-led engagements
- 0
- Junior-staffed client accounts
- Certified
- Every consultant, in our method
Strategy starts with a conversation.
Learn how MoatSquare's approach can build market leadership that compounds for your business.