Free tools

Diagnose before you spend.

Most growth problems look like a marketing problem but start somewhere else: an unclear message, data you can't trust, or interest that's never followed up. These free assessments show you where yours is, in a few minutes.

2–5 minutes each
Instant score and explanation
Optional free review by a strategist

Start here

MoatScore™ Assessment

How much of your growth do you own?

Your MoatScore™ is a number from 0 to 100 that shows how much of your growth is built on things you own, like your reputation, your audience and your data, versus things you rent, like ad clicks. Seven questions across positioning, data and funnel. You get a score from 0 to 100, a breakdown by area, and the step we would start with.

Calculate my MoatScore™

Example result

Strategic clarity

Do buyers clearly understand why to choose you?

Data integrity

Can you prove which marketing produced revenue?

Funnel efficiency

Does interest turn into sales conversations without heroics?

Focused audits

Already know where it hurts?

Each of these looks at one part of your growth system in three questions, so you can check a specific concern quickly.

Step 2 · Shape

Advantage Architecture™ Audit

Does your website capture interest, or let it leak away?

Best for: Teams with a clear market and product, but low conversion from traffic to sales conversations.

Check my demand engine

Step 3 · Stack

MoatStack™ Infrastructure Audit

Is your marketing technology helping, or getting in the way?

Best for: Teams with plenty of tools, numbers nobody fully trusts, and friction between marketing and sales.

Check my stack

Step 4 · Scale

Momentum Sprints™ Readiness Check

Does your team run marketing as disciplined experiments?

Best for: Teams with a solid product, message and tools whose campaigns still feel slow or random.

Check my readiness

How it works

Honest answers in, a clear next step out.

Step 1
Answer a few questions
Pick the answer closest to where you are today. There are no trick questions and no right answers.
Step 2
See your score instantly
You get a score from 0 to 100, a plain explanation of what it means, and where the biggest opportunity is.
Step 3
Get a free review if you want one
Send your answers to a MoatSquare strategist and get a short written recommendation within one business day.

Prefer to talk?

Skip the quiz. Tell us what's going on.

If you already know what's holding growth back, a free 45-minute strategy session is the fastest way to a plan.

Book a strategy session See how we work