MoatScore™ Assessment

How much of your growth do you own?

Seven questions across positioning, data and funnel. You get a score from 0 to 100, a breakdown by area, and the step we would start with.

Strategic clarityQuestion 1 of 7

Why we ask: This shows how much of your growth is rented from ad platforms and how much you own.

It would dry up within weeks. Almost all our leads come from paid ads.We'd take a hit, but referrals and organic traffic would keep some deals coming.Not much. Our own audience (email list, search traffic, community) drives most of it.

Choose the answer closest to where you are today.

MoatScore™ Assessment

If you paused all paid advertising tomorrow, what would happen to your new business pipeline?